I was listening to author Andy Stanley talk about setting goals. He said they had just had their first child when he told his wife that he thought they should set some goals for their marriage. They eventually came up with two goals. The first was that they wanted to enjoy being together after the kids were out of the house. The second was that they wanted the kids to want to be with them and be with each other.
Listening to this, I was thinking that I had never made any goals about my marriage. I had never even thought about it. But really, if you want to accomplish something – or arrive at some goal – you usually have to decide where it is that you want to go, and also how you plan to get there.
I’m not sure enough of us do that, even in our online businesses. Its easy to say that we want to make some money by working from home. Some of us may even go so far as to say that we want to be millionaires by working on-line. That kind of thinking may be helpful, but there is a difference between wishful thinking and setting goals.
When we first start out in online marketing, we don’t have any idea what is necessary to achieve a goal. If our goal is to make ten thousand dollars a month, the only thing we may know how to do is find a program that promises that we will make that much money in a month. So we try program after program in order to attain that goal.
As we understand the business a little better, we understand the role a list plays in reaching that goal. Then we learn that if we want ten thousand a month, we should try to build a list of ten thousand names. After trying different ways to advertise in order to build that list, we learn that spending x amount of dollars can produce x amount of new names to our list.
Now setting goals becomes meaningful. We know that if we want to reach the goal of ten thousand dollars income each month, there are certain things that we can do to get there. We are also learning more each day about how this all works together, so we fine tune our efforts. Our goal remains firm because we know that it is attainable. We just need to adjust our efforts as we try to get there.
If we are trusting certain (mis-advertised) programs to get us there, we will probably fail and call them all scams. But if we understand the process, it becomes essential to be setting goals and doing what is necessary to get there. You will be amazed at what you can accomplish if you know clearly where you are going. Setting goals is the foundation to all success.