The general theory in online marketing is that it doesn’t matter what you sell. If you get it out in front of enough people, a certain percentage will be interested enough to buy. Studies have been done with focus groups that are presented with certain products and asked if they would buy. Quite consistently a certain percentage would buy any reasonable product. The same percentage won’t buy all of the products, but for each product, there are always some people who are interested.
The underlying premise is that people must believe there is value to buying that product. So, if you are advertising an eBook that “will change your life,” you can’t give them a paragraph that simply explains that they need to find a new therapist. People will request refunds, and leave bad reviews, and in the long run, you will have failed.
That became my problem with Click Bank. There was never anything dishonest, and in truth, people put a lot of work into many of the products sold through Click Bank. But, as I bought several products, I soon realized that there was a lot of hype, and rarely a lot of value. So now, whenever I see a Click Bank type product, I don’t even look at it. Instead it is quickly deleted.
It is a very different experience from buying a real, hold-in-your-hands type product. When you buy a new iPhone, its value is not determined by how well you read the instructions, nor whether you are richer next month because of having used it. Its value comes for the joy of having it and using it.
This realization has pushed me to become more involved in selling real products on eBay and Amazon. This is not nearly as hard as many people picture, and there is huge money to be made. Most people don’t realize it, but a large percentage of the items sold on eBay are drop shipped from a retailer to the buyer. In other words I don’t have to have an inventory. I don’t have to make daily trips to the UPS store. Inventory and shipping are taken care of by others. I just post something on eBay and list it so that I can make a profit. It is now possible to do similar transactions on Amazon.
There are many advantages to doing this. First, eBay and Amazon have huge markets that you can tap into. There is no need to spend a lot of money on advertising (or even building a list – though that never hurts). The second advantage is that you are selling a real product – something people can hold in their hands. It is possible to sell thousands of a single item without a web site, and with no advertising.
The third advantage – and this may be just me – is that I get more satisfaction in selling a real product that people want without my having to hype it all out of proportion.
Feel free to check out my web site that promotes my Amazon product (the web site is not necessary for sales). You can see that I can even use part of my sales to help the poor of the world. Seems worth it to me. The site is called, HTP, for, Help The Poor.