Social Media is the new rage – both for making new friends and for talking with them constantly. Because of its huge popularity, it is a natural arena for marketing as well. The question is, what is the best way to use it?
I will present a general outline here. This is not the only way to do it, but your variation will still probably follow a similar pattern.
First of all, remember, social media is a social forum. It is primarily for meeting people and making friends. This is good because that is the best way to market as well. Just be aware that you can’t make friends if all you are interested in is selling to (using) them.
The first forum that I suggest is Twitter. It is like the top of the funnel. You can reach the largest number of people with the least amount of significance. Its like broadcasting on television. The numbers of followers can be huge (hundreds of thousands). If you can craft a small tweet that consistently catches peoples’ eye, you can invite them to view your review, or blog, or some next step of involvement. The key is to get large numbers (Tweet Adder has been the best tool to help me here).
When people follow me on Twitter I usually invite them to become my friend on Facebook too. Here the conversation is a little more personal. People may begin to know you by name and actually feel they have a relationship with you. Here you can talk about your business and people will say (if you’ve been building good relationships), “I’d like to learn more about that.” So, on Facebook, your numbers will be far smaller than Twitter, but your relationships will be deeper.
The third step of this social media strategy is to have a blog of your own. This blog will tell about you and show pictures of you (to help people get to know you). It will also have areas where people can learn about the products that you promote (this is not the primary focus of the blog, but they should be readily available). Then you write regular articles about topics that you and your followers are interested in. The purpose of the articles is to have something of interest to invite people to read. Tweets can link to your articles. Facebook articles can refer to your articles. These links increase your validity for Google and Yahoo so that you can get search engine traffic too.
The point of all this work (Twitter, Facebook and a blog) is not primarily to sell things – though that may happen. The point is to build a list. On your blog you have a place for interested people to sign up to receive a free gift or just to receive your newsletter (Its there on the right. Please sign up to be a friend of mine). Then you can continue your relationship building and future sales of things that they will want.
So that is one way to use social media for marketing. You can use YouTube instead of Twitter or Facebook. You can use MySpace. Add in Digg and Delicious, but the basic pattern will be the same.
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